My Background
After 20 years working in the agency world, I started Upwards Advertising which is an advertising strategy consulting business. I specialize in digital and traditional media strategy for small to medium sized businesses. Whether you're a busy entrepreneur who is currently managing your own PPC campaign and need to free up your time, or a new business owner who knows they need to reach new audiences online but don't know the best way to proceed, I am here to help!
In addition to B2B work, I also provide contracting services to advertising agencies who need a qualified set of hands to support their media team. I am well connected within Vancouver's advertising community, and have experience planning and buying all Canadian media.
20+ Years of Experience
VP Media Director at Think Mint Media turned Owner of Upwards Advertising
I directed the daily planning and buying activities of the ad agency including client service, media team leadership, and administrative management. I had a hands-on role, working with clients, staff and vendors to develop and implement effective advertising campaigns . My clients included BC Cancer Foundation, BC SPCA, Mercedes Benz, Mountain Equipment Co-op, White Spot Restaurants, Westminster Savings Credit Union, RE/MAX of Western Canada, and more.
I set up my own advertising consulting business, Upwards Advertising, in 2018. I focus my work on supporting local business owners like myself to grow and elevate their businesses.
I am currently the Senior Media Specialist at Elevator Strategy.
I specialize in the End of Life Care and Death Care industry, building on my unique perspective, as I am also a practicing End of Life Doula.
Services
Audit of existing marketing, website, social media; recommendations
Strategic advertising planning
Campaign negotiation, set up, execution, monitoring and reporting
Social media content plan, posting, monitoring, reporting