Welcome to Upwards Advertising – Your Partner in Marketing Communications and Advertising
Based in Vancouver, BC, Upwards Advertising is a marketing consulting business dedicated to helping our clients make meaningful connections with their target audiences. We specialize in marketing communications, advertising strategies, and digital analytics that drive results, combining creativity with a clear focus on achieving your goals.
What We Do At Upwards Advertising, we understand that every business has unique needs. Whether you're an ad agency leader who needs an extra set of qualified hands, or a busy entrepreneur managing your own marketing and are in need of strategic guidance on growing your clientele, we’re here to help. Our services include:
What We Do At Upwards Advertising, we understand that every business has unique needs. Whether you're an ad agency leader who needs an extra set of qualified hands, or a busy entrepreneur managing your own marketing and are in need of strategic guidance on growing your clientele, we’re here to help. Our services include:
- Strategic Planning: Developing customized marketing and advertising strategies tailored to your business goals.
- Creative Design and Production: Crafting compelling marketing materials that captivate your audience.
- Campaign Analysis: Providing actionable insights from post-campaign data to optimize future efforts.
Services
Paid AdvertisingWe are experts in advertising placement strategy. We craft our strategies using experience and research, identifying the most efficient and impactful places to connect your business with prospective clients. We handle all media including digital, radio, out of home, transit, television, and more.
Digital media is very effective in maximizing your advertising budget and driving measurable results. Upwards Advertising handles all forms of digital paid advertising including SEM / Google AdWords, Social Media (Facebook, Instagram and more), YouTube, display, video, native, and more. |
Copywriting and DesignIn today's dynamic market, engaging and captivating content is vital for effective marketing communications. Whether it's social media posts, website copy, blogs, or e-newsletters, we excel at creating content that embodies your brand's essence and connects with your audience. Our innovative and impactful content strategies drive engagement, foster brand loyalty, and achieve measurable results. Allow us to bring your brand story to life with creativity and precision.
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Digital AnalyticsDigital analytics are an invaluable tool to better-understand your customers and how they interact with your website. Track custom conversion events on your website to insights into your most valuable customer activities. These tools can guide marketing decisions like where to promote yourself, audience segments to nurture, and areas of the website to improve upon.
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Event Sponsorship SupportSponsoring local community events offers an excellent opportunity to engage with your target audience and foster meaningful connections. With over 20 years of client-side experience in evaluating and negotiating event sponsorship packages, Brandi Bailey is a seasoned expert in this field. Our approach is dual-faceted. We collaborate with event organizers to create enticing sponsorship packages that draw sponsors. On the client side, we assess sponsorship proposals against your key performance indicators (KPIs), ensuring they align with your objectives.
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Meet: Brandi BaileyPrincipal and OwnerI’m a former ad agency leader turned freelance marketing communications specialist, thriving at the intersection of strategy, creativity, and results. My career began in paid media, with a focus on digital campaign strategy, implementation, optimization, and reporting. Since founding Upwards Advertising in 2018, I’ve expanded my expertise into digital content creation—writing e-newsletters, blogs, social media posts, website copy, and more. I enjoy the challenge of developing digital communications that perfectly capture the voice and style of my clients' brands.
As a fractional marketing professional, I work as an integrated team member for multiple clients, providing part-time, high-impact support tailored to their specific needs. This collaborative approach allows me to bring fresh insights and innovative strategies to each project, acting as a seamless extension of their internal teams. I am also an experienced project manager, guiding campaigns from strategy development and hands-on content creation to results analysis, ensuring every step drives measurable impact. Additionally, I specialize in developing and executing event sponsorship programs, helping clients forge meaningful partnerships that resonate with their audiences. I thrive on creating communications that connect, engage, and deliver value. |